KnownUnknown was created a year ago without a name, just simply a vision that I had. I have always deeply been into fashion, as well as into supporting the local lines in Charlotte. However, with my own infatuation in Fashion I figured that at the same time I could do the same by building my own brand and inspire others. The name came about around the end of 2015 I was playing with a lot of different names but at the time none of the names/ideas really fit my purpose the way “KnownUnknown” did. The meaning of KnownUnknown is fit for anyone, as everybody is a KnownUnknown you can be a well-known person but yet people really don't know you or understand you. They just know what they see, and then on the other hand you cannot be as popular by name but people know you by face both cases you’re an KnownUnknown! The crown in KnownUnknown stands for everyone being KINGS & QUEENS! The thing that continues to motivate me is that it's not just a fashion line anymore it's a movement and I'm not going to stop until I get everyone to be a part!